Contemporary Public Opinion

Download or read book Contemporary Public Opinion written by Maxwell McCombs and published by Routledge. This book was released on 2017-10-03 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.