Content Strategy 101

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Content Strategy 101

Content Strategy 101
Author :
Publisher :
Total Pages : 182
Release :
ISBN-10 : 0982811845
ISBN-13 : 9780982811849
Rating : 4/5 (849 Downloads)

Book Synopsis Content Strategy 101 by : Sarah S. O'Keefe

Download or read book Content Strategy 101 written by Sarah S. O'Keefe and published by . This book was released on 2012-09-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization—it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.


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This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop