Coolhunting

Download or read book Coolhunting written by Peter Andreas Gloor and published by AMACOM/American Management Association. This book was released on 2007 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is structured around a series of lessons for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R&D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is cool and putting that to productive use, whether by a small group of individuals or a large corporation.