Corporate And Organizational Identities

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Corporate and Organizational Identities

Corporate and Organizational Identities
Author :
Publisher : Routledge
Total Pages : 226
Release :
ISBN-10 : 9781134460144
ISBN-13 : 1134460147
Rating : 4/5 (147 Downloads)

Book Synopsis Corporate and Organizational Identities by : Bertrand Moingeon

Download or read book Corporate and Organizational Identities written by Bertrand Moingeon and published by Routledge. This book was released on 2002-07-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h


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Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management discipline