Counter Cola

Download Counter Cola full books in PDF, epub, and Kindle. Read online free Counter Cola ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Counter-Cola

Counter-Cola
Author :
Publisher : University of California Press
Total Pages : 424
Release :
ISBN-10 : 9780520299023
ISBN-13 : 0520299027
Rating : 4/5 (027 Downloads)

Book Synopsis Counter-Cola by : Amanda Ciafone

Download or read book Counter-Cola written by Amanda Ciafone and published by University of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits.


Counter-Cola Related Books