Creating The Corporate Soul

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Creating the Corporate Soul

Author	: Roland Marchand
Publisher	:
Total Pages	: 482
Release	: 1998
ISBN-10	: UOM:39076001908156
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Creating the Corporate Soul by : Roland Marchand

Download or read book Creating the Corporate Soul written by Roland Marchand and published by . This book was released on 1998 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roland Marchand's illustrated book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values.

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Language: en
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Making America Corporate, 1870-1920

Authors: Olivier Zunz

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