Creative Strategy In Advertising

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Creative Strategy in Advertising

Author	: Bonnie L. Drewniany
Publisher	: Wadsworth Publishing Company
Total Pages	: 0
Release	: 2008
ISBN-10	: 0495096202
ISBN-13	: 9780495096207
Rating	: 4/5 (207 Downloads)

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Book Synopsis Creative Strategy in Advertising by : Bonnie L. Drewniany

Download or read book Creative Strategy in Advertising written by Bonnie L. Drewniany and published by Wadsworth Publishing Company. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.

Creative Strategy in Advertising Related Books

Language: en
Pages: 0

Creative Strategy in Advertising

Authors: Bonnie L. Drewniany

Categories: Advertising

Type: BOOK - Published: 2008 - Publisher: Wadsworth Publishing Company

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Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative p

Language: en
Pages: 751

Advertising Creative

Authors: Tom Altstiel

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2015-12-10 - Publisher: SAGE Publications

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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th

Language: en
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Creative Strategy and the Business of Design

Authors: Douglas Davis

Categories: Design

Type: BOOK - Published: 2016-06-14 - Publisher: Simon and Schuster

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"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of busi

Language: en
Pages: 369

Integrated Marketing Communication

Authors: Robyn Blakeman

Categories: Business & Economics

Type: BOOK - Published: 2018-02-01 - Publisher: Rowman & Littlefield

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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr

Language: en
Pages: 287

Creative Strategy

Authors: Chris Bilton

Categories: Business & Economics

Type: BOOK - Published: 2010-04-26 - Publisher: John Wiley & Sons

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People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively ali