Critical Evaluation of Internet Advertising
| Author | : Marcella Vurro |
| Publisher | : GRIN Verlag |
| Total Pages | : 18 |
| Release | : 2010-02-02 |
| ISBN-10 | : 9783640526260 |
| ISBN-13 | : 3640526260 |
| Rating | : 4/5 (260 Downloads) |
Book Synopsis Critical Evaluation of Internet Advertising by : Marcella Vurro
Download or read book Critical Evaluation of Internet Advertising written by Marcella Vurro and published by GRIN Verlag. This book was released on 2010-02-02 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.
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