Cruise Tourism Innovation

Download or read book Cruise Tourism & Innovation written by Alexis Papathanassis, Michael H. Breitner, Ate de Groot and published by Logos Verlag Berlin GmbH. This book was released on 2014 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation management is arguably essential for the profitability and growth sustainability of the cruise industry; as it is for most areas of business endeavour. Now, more than ever, the cruise sector is faced with significant challenges, including: safety and industry reputation in the aftermath of the Costa Concordia disaster, al larger competitive scope and diminishing profit margins. Given that innovation management can be perceived as a management attitude and cultural habit, fostering inspiration is just as relevant as delivering innovation methodologies and guidelines. On this basis, the aim of this combined conference proceedings is to provide a creativity impulse and to illustrate the breadth and potential of innovation management in the cruise sector. Sources on inspiration include: mobile information and communication technologies, multimedia, and the internet and focus on areas as diverse as safety, aesthetics, culture and professional education.