Cultural Metaphors

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Cultural Metaphors
Language: en
Pages: 276
Authors: Martin J. Gannon
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: SAGE

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The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum games are explored, as are the issues of the s
Metaphor in Culture
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Authors: Zoltán Kövecses
Categories: Psychology
Type: BOOK - Published: 2005-02-07 - Publisher: Cambridge University Press

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To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic vie
Understanding Global Cultures
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Pages: 396
Authors: Martin J. Gannon
Categories: Business & Economics
Type: BOOK - Published: 1994-01-11 - Publisher: SAGE Publications, Incorporated

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With a unique perspective on global multiculturalism and diversity, this book introduces a new method, the cultural metaphor, for understanding easily and quick
Metaphors for Learning
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Authors: Erich A. Berendt
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008-03-13 - Publisher: John Benjamins Publishing

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In Contemporary Metaphor Theory (CMT) research has predominantly focused on the English language with few studies of others and even less systematic comparative
Understanding Global Cultures
Language: en
Pages: 962
Authors: Martin J. Gannon
Categories: Business & Economics
Type: BOOK - Published: 2015-02-16 - Publisher: SAGE Publications

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In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, a