Customer Centric Product Definition

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Customer Centric Product Definition

Author	: PDC Professional Publishing
Publisher	: PDC Professional Publishing
Total Pages	: 292
Release	: 2010-07
ISBN-10	: 9780615382630
ISBN-13	: 0615382630
Rating	: 4/5 (630 Downloads)

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Book Synopsis Customer Centric Product Definition by : PDC Professional Publishing

Download or read book Customer Centric Product Definition written by PDC Professional Publishing and published by PDC Professional Publishing. This book was released on 2010-07 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara