Dagmar Defining Advertising Goals For Measured Advertising Results

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DAGMAR, Defining Advertising Goals for Measured Advertising Results

Author	: Solomon Dutka
Publisher	: N T C Business Books
Total Pages	: 152
Release	: 1995
ISBN-10	: UOM:39076001648216
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis DAGMAR, Defining Advertising Goals for Measured Advertising Results by : Solomon Dutka

Download or read book DAGMAR, Defining Advertising Goals for Measured Advertising Results written by Solomon Dutka and published by N T C Business Books. This book was released on 1995 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the technique for thinking about and evaluating advertising expenditure

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