Data Mining Techniques in CRM
| Author | : Konstantinos K. Tsiptsis |
| Publisher | : John Wiley & Sons |
| Total Pages | : 288 |
| Release | : 2011-08-24 |
| ISBN-10 | : 9781119965459 |
| ISBN-13 | : 1119965454 |
| Rating | : 4/5 (454 Downloads) |
Book Synopsis Data Mining Techniques in CRM by : Konstantinos K. Tsiptsis
Download or read book Data Mining Techniques in CRM written by Konstantinos K. Tsiptsis and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
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