Deception In Weight Loss Advertising Workshop

Download or read book Deception in Weight-Loss Advertising Workshop written by and published by DIANE Publishing. This book was released on 2003 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This staff report (Workshop report) provides a summary and analysis of the Federal Trade Commission's public workshop on Deception in Weight-Loss Advertising. The goal of the workshop was to explore new approaches to stopping false weightloss advertising. In particular, the workshop participants considered whether the FTC should compile a concise list of scientifically suspect claims found in weight-loss ads and discussed whether specific guidance identifying false claims could assist the industry and the media in eliminating false claims from weight-loss ads.