Demystifying Business Celebrity
Author | : Eric Guthey |
Publisher | : Routledge |
Total Pages | : 191 |
Release | : 2009-09-10 |
ISBN-10 | : 9781134336746 |
ISBN-13 | : 1134336748 |
Rating | : 4/5 (748 Downloads) |
Download or read book Demystifying Business Celebrity written by Eric Guthey and published by Routledge. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.