Designing For Behavior Change

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Designing for Behavior Change

Designing for Behavior Change
Author :
Publisher : O'Reilly Media
Total Pages : 385
Release :
ISBN-10 : 9781492056003
ISBN-13 : 1492056006
Rating : 4/5 (006 Downloads)

Book Synopsis Designing for Behavior Change by : Stephen Wendel

Download or read book Designing for Behavior Change written by Stephen Wendel and published by O'Reilly Media. This book was released on 2020-06-02 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change—and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions


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