Designing Health Communication Campaigns

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Designing Health Communication Campaigns

Author	: Thomas E. Backer
Publisher	:
Total Pages	: 181
Release	: 1992
ISBN-10	: 1483325520
ISBN-13	: 9781483325521
Rating	: 4/5 (521 Downloads)

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Book Synopsis Designing Health Communication Campaigns by : Thomas E. Backer

Download or read book Designing Health Communication Campaigns written by Thomas E. Backer and published by . This book was released on 1992 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.

Designing Health Communication Campaigns Related Books

Language: en
Pages: 181

Designing Health Communication Campaigns

Authors: Thomas E. Backer

Categories: Communication in medicine

Type: BOOK - Published: 1992 - Publisher:

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This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoki

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Designing Health Communication Campaigns

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Categories: Health & Fitness

Type: BOOK - Published: 1992-05-14 - Publisher: SAGE Publications, Incorporated

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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of

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Health Communication Message Design

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"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being respon

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Designing Health Messages

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Categories: Language Arts & Disciplines

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The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Pa

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Speaking of Health

Authors: Institute of Medicine

Categories: Medical

Type: BOOK - Published: 2002-12-11 - Publisher: National Academies Press

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We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. A