Developing Services Brands by Going Beyond the Product-services Dichotomy
Author | : Leslie De Chernatony |
Publisher | : |
Total Pages | : 37 |
Release | : 1999* |
ISBN-10 | : OCLC:751786368 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Developing Services Brands by Going Beyond the Product-services Dichotomy written by Leslie De Chernatony and published by . This book was released on 1999* with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: