Developing Successful Sport Sponsorship Plans

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Developing Successful Sport Sponsorship Plans

Author	: David Kent Stotlar
Publisher	:
Total Pages	: 214
Release	: 2017
ISBN-10	: 1940067227
ISBN-13	: 9781940067223
Rating	: 4/5 (223 Downloads)

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Book Synopsis Developing Successful Sport Sponsorship Plans by : David Kent Stotlar

Download or read book Developing Successful Sport Sponsorship Plans written by David Kent Stotlar and published by . This book was released on 2017 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship.

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With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the co