Digital Analytics

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Building a Digital Analytics Organization
Language: en
Pages: 369
Authors: Judah Phillips
Categories: Computers
Type: BOOK - Published: 2013-07-25 - Publisher: FT Press

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Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pio
Digital Analytics for Marketing
Language: en
Pages: 310
Authors: A. Karim Feroz
Categories: Business & Economics
Type: BOOK - Published: 2024-01-25 - Publisher: Taylor & Francis

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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and imple
Measuring the Digital World
Language: en
Pages: 322
Authors: Gary Angel
Categories: Computers
Type: BOOK - Published: 2015-11-20 - Publisher: FT Press

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The
Digital Analytics
Language: en
Pages: 428
Authors: Jumin Kamki
Categories: Education
Type: BOOK - Published: 2017-02-07 - Publisher: Notion Press

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SALIENT FEATURES OF BOOK • Easy to understand language with simple real life examples. • Primarily focused on Ecommerce and Retail industry. • Stepwise ex
Social Media Measurement and Management
Language: en
Pages: 317
Authors: Jeremy Harris Lipschultz
Categories: Social Science
Type: BOOK - Published: 2019-06-25 - Publisher: Routledge

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This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digi