Digital Communication Management
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The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and the
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This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommun
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This intuitive yet rigourous introduction derives the core results of digital communication from first principles. Theory, rather than industry standards, motiv
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Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current p
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Introducing Digital Communications into Your Medical Practice discusses how electronic medical records and personal health records now digitize patient informat