Digital Engagement
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In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Le
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Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
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Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to bu
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Type: BOOK - Published: 2014-07-17 - Publisher: CRC Press
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and
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