Direct Marketing Management

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Direct Marketing Management

Direct Marketing Management
Author :
Publisher : Prentice Hall International (UK)
Total Pages : 472
Release :
ISBN-10 : 0130804347
ISBN-13 : 9780130804341
Rating : 4/5 (341 Downloads)
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Book Synopsis Direct Marketing Management by : Mary Lou Roberts

Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.


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Direct Marketing Management
Language: en
Pages: 488

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Authors: Mary Lou Roberts
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)

DOWNLOAD EBOOK

Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management with a focus throughout on the be