Direct Response Television

Download or read book Direct Response Television written by Frank R. Brady and published by N T C Business Books. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today. In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control.