E-Commerce 2021-2022: Business, Technology and Society, Global Edition
| Author | : Kenneth C. Laudon |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 912 |
| Release | : 2021-07-01 |
| ISBN-10 | : 9781292409320 |
| ISBN-13 | : 1292409320 |
| Rating | : 4/5 (320 Downloads) |
Download or read book E-Commerce 2021-2022: Business, Technology and Society, Global Edition written by Kenneth C. Laudon and published by Pearson Higher Ed. This book was released on 2021-07-01 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
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