Empathetic Marketing
| Author | : M. Ingwer |
| Publisher | : Springer |
| Total Pages | : 235 |
| Release | : 2017-07-01 |
| ISBN-10 | : 9781137512000 |
| ISBN-13 | : 1137512008 |
| Rating | : 4/5 (008 Downloads) |
Book Synopsis Empathetic Marketing by : M. Ingwer
Download or read book Empathetic Marketing written by M. Ingwer and published by Springer. This book was released on 2017-07-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
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