Enabling Consumer And Entrepreneurial Literacy In Subsistence Marketplaces

Download or read book Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces written by Madhubalan Viswanathan and published by Springer Science & Business Media. This book was released on 2008-06-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.