Entrepreneurship Small Business Management In The Hospitality Industry

Download or read book Entrepreneurship & Small Business Management in the Hospitality Industry written by Darren Lee-Ross and published by Routledge. This book was released on 2010-05-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Explores both entrepreneurial theory and practice applied to the tourism and hospitality industry, by investigating some key theoretical concepts and grounding them in practical real life scenarios; • Moves back and forth between strategy and operations to illustrate the link between the two areas and explain how both perspectives are necessary for entrepreneurial success; • Creates an enthusiasm about the field by not only discussing some of the major challenges and opportunities but by providing the knowledge and skills required to start a small business and drastically improve the chances of sustaining it successfully.