Environmental Marketing

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Environmental Marketing

Environmental Marketing
Author :
Publisher : McGraw-Hill Companies
Total Pages : 280
Release :
ISBN-10 : UOM:39015029179846
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Environmental Marketing by : Walter Coddington

Download or read book Environmental Marketing written by Walter Coddington and published by McGraw-Hill Companies. This book was released on 1993 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.


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