Environmental Marketing
Author | : Walter Coddington |
Publisher | : McGraw-Hill Companies |
Total Pages | : 280 |
Release | : 1993 |
ISBN-10 | : UOM:39015029179846 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Environmental Marketing written by Walter Coddington and published by McGraw-Hill Companies. This book was released on 1993 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.