Ethical Ai And Data Management Strategies In Marketing

Download Ethical Ai And Data Management Strategies In Marketing full books in PDF, epub, and Kindle. Read online free Ethical Ai And Data Management Strategies In Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Ethical AI and Data Management Strategies in Marketing

Ethical AI and Data Management Strategies in Marketing
Author :
Publisher : IGI Global
Total Pages : 296
Release :
ISBN-10 : 9798369366622
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Ethical AI and Data Management Strategies in Marketing by : Saluja, Shefali

Download or read book Ethical AI and Data Management Strategies in Marketing written by Saluja, Shefali and published by IGI Global. This book was released on 2024-07-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.


Ethical AI and Data Management Strategies in Marketing Related Books

Ethical AI and Data Management Strategies in Marketing
Language: en
Pages: 296
Authors: Saluja, Shefali
Categories: Business & Economics
Type: BOOK - Published: 2024-07-18 - Publisher: IGI Global

DOWNLOAD EBOOK

In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical
Data-Driven Marketing for Strategic Success
Language: en
Pages: 454
Authors: Rosário, Albérico Travassos
Categories: Business & Economics
Type: BOOK - Published: 2024-08-09 - Publisher: IGI Global

DOWNLOAD EBOOK

In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Mar
Ethical Marketing Through Data Governance Standards and Effective Technology
Language: en
Pages: 349
Authors: Saluja, Shefali
Categories: Business & Economics
Type: BOOK - Published: 2024-05-13 - Publisher: IGI Global

DOWNLOAD EBOOK

Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal eth
Marketing and Resource Management for Green Transitions in Economies
Language: en
Pages: 397
Authors: Andrei, Jean-Vasile
Categories: Business & Economics
Type: BOOK - Published: 2024-08-01 - Publisher: IGI Global

DOWNLOAD EBOOK

The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges ar
Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
Language: en
Pages: 334
Authors: Hemachandran K
Categories: Computers
Type: BOOK - Published: 2024-12-10 - Publisher: CRC Press

DOWNLOAD EBOOK

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to