Ethical Ai And Data Management Strategies In Marketing

Download Ethical Ai And Data Management Strategies In Marketing full books in PDF, epub, and Kindle. Read online free Ethical Ai And Data Management Strategies In Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Ethical AI and Data Management Strategies in Marketing

Ethical AI and Data Management Strategies in Marketing
Author :
Publisher : IGI Global
Total Pages : 296
Release :
ISBN-10 : 9798369366622
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Ethical AI and Data Management Strategies in Marketing by : Saluja, Shefali

Download or read book Ethical AI and Data Management Strategies in Marketing written by Saluja, Shefali and published by IGI Global. This book was released on 2024-07-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.


Ethical AI and Data Management Strategies in Marketing Related Books

Ethical AI and Data Management Strategies in Marketing
Language: en
Pages: 296
Authors: Saluja, Shefali
Categories: Business & Economics
Type: BOOK - Published: 2024-07-18 - Publisher: IGI Global

DOWNLOAD EBOOK

In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical
AI in Marketing, Sales and Service
Language: en
Pages: 280
Authors: Peter Gentsch
Categories: Business & Economics
Type: BOOK - Published: 2018-10-22 - Publisher: Springer

DOWNLOAD EBOOK

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and ev
Ethical Marketing Through Data Governance Standards and Effective Technology
Language: en
Pages: 349
Authors: Saluja, Shefali
Categories: Business & Economics
Type: BOOK - Published: 2024-05-13 - Publisher: IGI Global

DOWNLOAD EBOOK

Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal eth
AI Innovations in Service and Tourism Marketing
Language: en
Pages: 587
Authors: Nadda, Vipin
Categories: Business & Economics
Type: BOOK - Published: 2024-08-01 - Publisher: IGI Global

DOWNLOAD EBOOK

The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing op
Contemporary Management and Global Leadership for Sustainability
Language: en
Pages: 342
Authors: Kankaew, Kannapat
Categories: Business & Economics
Type: BOOK - Published: 2024-02-26 - Publisher: IGI Global

DOWNLOAD EBOOK

Modern organizations confront an array of existential challenges encompassing environmental volatility, resource scarcity, workforce recruitment woes, employee