Ethical Marketing

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Ethical Marketing

Author	: Patrick E. Murphy
Publisher	: Pearson
Total Pages	: 292
Release	: 2005
ISBN-10	: CORNELL:31924094712035
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Ethical Marketing by : Patrick E. Murphy

Download or read book Ethical Marketing written by Patrick E. Murphy and published by Pearson. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.

Ethical Marketing Related Books

Language: en
Pages: 292

Ethical Marketing

Authors: Patrick E. Murphy

Categories: Business & Economics

Type: BOOK - Published: 2005 - Publisher: Pearson

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This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.

Language: en
Pages: 164

Answers for Ethical Marketers

Authors: Deirdre K. Breakenridge

Categories: Business & Economics

Type: BOOK - Published: 2021-04-21 - Publisher: Routledge

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With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to

Language: en
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Ethical Marketing and The New Consumer

Authors: Chris Arnold

Categories: Business & Economics

Type: BOOK - Published: 2009-10-27 - Publisher: John Wiley & Sons

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What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also que

Language: en
Pages: 213

Ethics in Marketing

Authors: Patrick E. Murphy

Categories: Business & Economics

Type: BOOK - Published: 2016-12-13 - Publisher: Taylor & Francis

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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate

Language: en
Pages: 344

Ethical Marketing Decisions

Authors: Eugene R. Laczniak

Categories: Business & Economics

Type: BOOK - Published: 1993 - Publisher: Prentice Hall

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Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in