Ethical Marketing Decisions

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Ethical Marketing Decisions

Ethical Marketing Decisions
Author :
Publisher : Prentice Hall
Total Pages : 344
Release :
ISBN-10 : UCBK:C087202539
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Ethical Marketing Decisions by : Eugene R. Laczniak

Download or read book Ethical Marketing Decisions written by Eugene R. Laczniak and published by Prentice Hall. This book was released on 1993 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.


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