Ethnic Marketing
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Language: en
Pages: 383
Pages: 383
Type: BOOK - Published: 2014-12-05 - Publisher: Routledge
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has
Language: en
Pages: 336
Pages: 336
Type: BOOK - Published: 2018-12-17 - Publisher: Routledge
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-econom
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2007-12-18 - Publisher: Schocken
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a sa
Language: en
Pages: 362
Pages: 362
Type: BOOK - Published: 2015-06-19 - Publisher: Routledge
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2006 - Publisher: Ashgate Publishing, Ltd.
As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition.