Evaluating Public Communication
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Language: en
Pages: 405
Pages: 405
Type: BOOK - Published: 2017-09-05 - Publisher: Routledge
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporat
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more
Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact
Language: en
Pages: 517
Pages: 517
Type: BOOK - Published: 2020-03-24 - Publisher: John Wiley & Sons
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between pu
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2014-06-03 - Publisher: Kogan Page Publishers
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so m
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