Experiential Consumption And Marketing In Tourism Within A Cross Cultural Context

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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context
Author :
Publisher : Goodfellow Publishers Ltd
Total Pages : 281
Release :
ISBN-10 : 9781911396994
ISBN-13 : 1911396994
Rating : 4/5 (994 Downloads)

Book Synopsis Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context by : Antónia Correia

Download or read book Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context written by Antónia Correia and published by Goodfellow Publishers Ltd. This book was released on 2019-07-31 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.


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