Fashion Advertising And Promotion
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This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.
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Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of
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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest
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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
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