Fashion Brand Internationalization
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Language: en
Pages: 160
Pages: 160
Type: BOOK - Published: 2016-06-28 - Publisher: Springer
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalizatio
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2021-12-08 - Publisher: Springer Nature
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop
Language: en
Pages: 199
Pages: 199
Type: BOOK - Published: 2017-04-26 - Publisher: Springer
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu
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Pages: 899
Pages: 899
Type: BOOK - Published: 2016-05-03 - Publisher: IGI Global
Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry a
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2024-07-11 - Publisher: Bloomsbury Publishing
In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin h
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