Feeding the Media Beast
Author | : Mark Mathis |
Publisher | : Purdue University Press |
Total Pages | : 308 |
Release | : 2005 |
ISBN-10 | : 1557533970 |
ISBN-13 | : 9781557533975 |
Rating | : 4/5 (975 Downloads) |
Download or read book Feeding the Media Beast written by Mark Mathis and published by Purdue University Press. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.