Food And Experiential Marketing

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Food and Experiential Marketing

Food and Experiential Marketing
Author :
Publisher : Routledge
Total Pages : 0
Release :
ISBN-10 : 081539635X
ISBN-13 : 9780815396352
Rating : 4/5 (352 Downloads)
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Book Synopsis Food and Experiential Marketing by : Wided Batat

Download or read book Food and Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.


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Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinar