From Chinese Brand Culture To Global Brands

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From Chinese Brand Culture to Global Brands

Author	: W. Zhiyan
Publisher	: Springer
Total Pages	: 187
Release	: 2013-10-08
ISBN-10	: 9781137276353
ISBN-13	: 1137276355
Rating	: 4/5 (355 Downloads)

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Book Synopsis From Chinese Brand Culture to Global Brands by : W. Zhiyan

Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made a