From Kitchen to Market
Author | : Stephen F. Hall |
Publisher | : |
Total Pages | : 220 |
Release | : 1992 |
ISBN-10 | : PSU:000021277214 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book From Kitchen to Market written by Stephen F. Hall and published by . This book was released on 1992 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of successfully launching a gourmet food product in the $30 billion specialty food marketplace. "From Kitchen to Market" delivers proven strategies for successful packaging, pricing, positioning, and promotion. Hall provides "inside" industry tips to maximize product exposure and profits.