Gender Considerations In Online Consumption Behavior And Internet Use

Download or read book Gender Considerations in Online Consumption Behavior and Internet Use written by English, Rebecca and published by IGI Global. This book was released on 2016-03-30 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coincide with one’s actions and engagement online. Despite this notable trend, there is still a dearth of research on how women use the internet and how it affects their health, families, and interpersonal relationships. Gender Considerations in Online Consumption Behavior and Internet Use considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men’s health movement, gender identity is expressed in a communitive way online. This book provides empirical evidence on gender-specific internet usage and the feminine online experience. It is a valuable resource for students, academicians, researchers, technology developers, and government officials.