Global Business Value Innovations

Download or read book Global Business Value Innovations written by Anshu Saxena Arora and published by Springer. This book was released on 2018-05-02 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.