Gower Handbook Of Marketing

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Gower Handbook of Marketing

Gower Handbook of Marketing
Author :
Publisher : Gower Publishing, Ltd.
Total Pages : 688
Release :
ISBN-10 : 0566074419
ISBN-13 : 9780566074417
Rating : 4/5 (417 Downloads)

Book Synopsis Gower Handbook of Marketing by : Michael J. Thomas

Download or read book Gower Handbook of Marketing written by Michael J. Thomas and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.


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