Great Corporate Culture The Ultimate Business Development Engine To Grow Earnings By 50

Download or read book Great Corporate Culture - The Ultimate Business Development Engine To Grow Earnings By 50+% written by Marcus Deiss and published by Lulu.com. This book was released on 2020-02-27 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great Corporate Culture addresses misconceptions about the sales process and combines basic sales principles with best-practice business development methods to unlock the B2B sales performance potential.Despite rigorous research, little reliable evidence existed up to now about the financial impact that can be realised with a happy workplace, or on the contrary, the earnings decline from a toxic workplace. Therefore, many leaders are still unwilling or unable to decide among competing values, beliefs, and parties to shape a productive corporate culture. The consequences are toxic workplaces that cost organisations millions in delayed revenues and missed or lost business deals, along with highemployee turnover and even harmful brand exposure. Great Corporate Culture explains the theory behind building an internal culture and how to apply these understandings through the lens of business development performance. Where business development is a challenge, it's usually because of your corporate culture challenge.