Group Influence On Consumer Brand Choice

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Group Influence on Consumer Brand Choice

Group Influence on Consumer Brand Choice
Author :
Publisher :
Total Pages : 100
Release :
ISBN-10 : UOM:49015001095067
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Group Influence on Consumer Brand Choice by : Robert E. Witt

Download or read book Group Influence on Consumer Brand Choice written by Robert E. Witt and published by . This book was released on 1970 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes