Handbook Of Culture And Consumer Behavior

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Handbook of Culture and Consumer Behavior

Handbook of Culture and Consumer Behavior
Author :
Publisher : Oxford University Press, USA
Total Pages : 369
Release :
ISBN-10 : 9780199388523
ISBN-13 : 0199388520
Rating : 4/5 (520 Downloads)
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Book Synopsis Handbook of Culture and Consumer Behavior by : Sharon Ng

Download or read book Handbook of Culture and Consumer Behavior written by Sharon Ng and published by Oxford University Press, USA. This book was released on 2015 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.


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