Handbook Of Customer Engagement In Tourism Marketing

Download or read book Handbook of Customer Engagement in Tourism Marketing written by Raouf A. Rather and published by Edward Elgar Publishing. This book was released on 2023-10-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.