Handbook Of Market Research
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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
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Type: BOOK - Published: 2021-12-03 - Publisher: Springer
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
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Pages: 721
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* Standard text dealing with market research techniques
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Pages: 383
Type: BOOK - Published: 2007 - Publisher: Psychology Press
The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of r
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