Handbook Of Market Segmentation
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Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2004 - Publisher: Psychology Press
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the
Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2013-10-31 - Publisher: Routledge
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most com
Language: en
Pages: 332
Pages: 332
Type: BOOK - Published: 2018-07-20 - Publisher: Springer
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical gu
Language: en
Pages: 144
Pages: 144
Type: BOOK - Published: 2007 - Publisher:
Language: en
Pages: 173
Pages: 173
Type: BOOK - Published: 2014-05-12 - Publisher: Routledge
The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segm
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